It was labelled a trend and a fad that would slowly die off. But it’s still here and it’s growing daily, with new platforms popping up regularly. More and more companies are adding it to their communications “tool belt” and reaping the rewards of a new found media for interaction. If you haven’t already guessed, …

The social web is a loud, noisy place and the mad dash to create a social presence is no surprise, really. The potential to engage in two-way communication with consumers is a marketer’s dream—if done right. But the secret is out and the business world has taken notice. Facebook now has 955 million users—500 million …

Today, Twitter announced upgrades to their platform and introduced a new and improved mobile application for the iPad.  The changes themselves aren’t the main issue; rather, it is the larger trends in social media marketing that they highlight. Twitter completely rebuilt their iPad application,  created a ‘pin’ feature to keep important tweets at the top …

When it comes to the web, what’s old is new again, but the past can still teach us much about the future. How so? Bloggers are “electro-diarists” with forebears that include the famous (Samuel Pepys) and the anonymous (millions of teenage girls). Or perhaps, unknowingly, they’re IF Stone wannabes (Stone was an independent, iconoclastic journalist …

The Investment Industry Regulatory Organization of Canada (IIROC), a self-regulatory organization that oversees all investment dealers and trading activity on debt and equity marketplaces in Canada, has proposed new guidelines to govern how investment dealers advertise and communicate with clients on popular social media platforms (e.g. Facebook, Twitter, blogs, etc.).