The Investment Industry Regulatory Organization of Canada (IIROC), a self-regulatory organization that oversees all investment dealers and trading activity on debt and equity marketplaces in Canada, has proposed new guidelines to govern how investment dealers advertise and communicate with clients on popular social media platforms (e.g. Facebook, Twitter, blogs, etc.).

Sports public relations and reputation management has always been the Incredible Hulk to the Bruce Banner of other PR sectors. Because sports and its personalities are bigger, louder and full of hype, using sports as a case study in reputation management is rather like trying to be academic with a comic book.

Social media – the term conjures up images of teens and twenty-somethings connecting with friends and regularly updating their statuses. However, the social media landscape is changing and with it, a whole new demographic of users are revealing themselves – a demographic that financial institutions would love to capture. The Boomers, the Gen X’ers and [...]

A few days ago, I talked about the power of satire as an agent of change, citing the anonymous twitterer using the social media platform to have a good laugh at BP. Now the satirist behind @BPGlobalPR has come out, under the pseudonym “Leroy Stick,” to post a manifesto outlining his/her rationale for the scorching [...]

A business based on referrals is highly-coveted and most would give anything for a business based on good recommendations. I see a number of issues emerging in the area of referrals that probably would make great dissertation topics for some business graduate student. But, until they get at it, let me outline a few observations [...]