It was labelled a trend and a fad that would slowly die off. But it’s still here and it’s growing daily, with new platforms popping up regularly. More and more companies are adding it to their communications “tool belt” and reaping the rewards of a new found media for interaction. If you haven’t already guessed, …

Last week at the Portfolio Management Association of Canada (PMAC) Annual Conference, I presented 5 strategies to retain and grow business in a very crowded private client marketing space. None of the strategies are in and of themselves a “magic bullet” because frankly, magic bullets don’t exist. In fact, most of the strategies were about …

We have been closely monitoring our client’s Facebook pages and noticed some abnormalities in viral reach towards the end of September.  It turns out Facebook has thrown yet another platform obstacle at businesses. Here is a quick rundown of the changes, what it means for businesses on Facebook and how your company can still flourish …

Read all about it: Neither lunch nor the news is free. Starting Monday, October 22nd, the Globe and Mail will erect an online paywall. Visitors will have monthly access to 10 free stories; for more, they’ll need a subscription. The Post Newspapers will do much the same. Both follow the New York Times whose revenue-generating …

This year, we’ve encountered Isaac, Joyce, Kirk and Leslie. Next year, we may hear the roar of Andrea, Barry, Chantal and Dorian (and more). Perhaps professional communicators concerned with issues and crisis management should take inspiration from the U.S. NOAA practice of naming hurricanes. Maybe we should follow a similar tack and name serious organizational …