Just having a website is not enough any more. “Social media,” driven by Web 2.0 technologies, have changed the game. Just when you thought you were on top of your WWWs, the standard is changing. Websites used to present information, solicit feedback, and in ecommerce, engage transactions. Now that’s just table stakes.

So there’s a lot of buzz about social media. Everyone’s Twittering, poking each other, LinkingIn and gathering around the water cooler to talk about Tina Fey playing Sarah Palin – not because they watched it on SNL live, but from the NBC.com videos everyone watched in the office that morning. Facebook lets you write on …