Some people do well in recessions. Financial types like Warren Buffett, Benjamin Graham and Peter Lynch do extraordinarily well.  How do they do it? Let’s look at some of their maxims and see how their wisdom translates to marketing and communications.

Whether or not it’s official, recession is now a central part of the public discourse. Stock market volatility and a steady stream of negative commentary will do what they’ve always done – instill fear and put people in a recession mindset. During these periods, people retreat as they become concerned about their jobs and income …