Received the Twitter update on your mobile device yet? Apparently, the #sky is #falling (#again). Must be. Because it seems like many organizations and individuals are enshrining a wait-and-see outlook to the point that they’re making a habit of foregoing action. Recent coverage announced that 2013 will see the slowest increase in investment by businesses …

It was labelled a trend and a fad that would slowly die off. But it’s still here and it’s growing daily, with new platforms popping up regularly. More and more companies are adding it to their communications “tool belt” and reaping the rewards of a new found media for interaction. If you haven’t already guessed, …

Just like food, books and music, design is subject to taste preferences: Everyone has an opinion. Aesthetics can be very personal – generating gut reactions that dictate whether someone “likes” or “dislikes” something. But when it comes to marketing and communications, “like” and “dislike” can be dangerous territory. Art direction and graphic design must always …

It’s a timely opportunity to offer some New Year’s predictions – from marketing trends to fashion and colour (Pantone has declared Emerald Green as the colour for 2013, by the way). The options are fun, sometimes trivial and often entertaining. But here’s a strategic predictor for your organization that everyone should be aware of. It …

We have been closely monitoring our client’s Facebook pages and noticed some abnormalities in viral reach towards the end of September.  It turns out Facebook has thrown yet another platform obstacle at businesses. Here is a quick rundown of the changes, what it means for businesses on Facebook and how your company can still flourish …