On Friday, April 29, 2011, H2 Central held a workshop at the Digital Marketing for Financial Services summit held at the Metropolitan Hotel Toronto. The following presentation details some of the challenges faced by the financial services industry and digital marketers alike.

Christine Saunders was given the honour of acting as chairperson for this year’s Digital Marketing for Financial Services Summit which was held at the Metropolitan Hotel Toronto from April 27 to April 29.  For those unable to attend, her insightful opening remarks on the state and future of Digital Marketing in Financial services are provided …

IIROC’s proposed changes are beginning to experience traction within the Canadian financial services community, as more and more companies are considering and preparing for the results of their consultation process. This is a great thing – there’s nothing better than dialogue about social media.

Facebook – one of the leading social networking platforms – has changed its face once again. Looking to improve user experience, Facebook reformatted its pages to make way for a fresh layout and added functionality. While the changes were slowly rolled out to several users through January and February, all organizations and users were required …

A business based on referrals is highly-coveted and most would give anything for a business based on good recommendations. I see a number of issues emerging in the area of referrals that probably would make great dissertation topics for some business graduate student. But, until they get at it, let me outline a few observations …