Just like food, books and music, design is subject to taste preferences: Everyone has an opinion. Aesthetics can be very personal – generating gut reactions that dictate whether someone “likes” or “dislikes” something. But when it comes to marketing and communications, “like” and “dislike” can be dangerous territory. Art direction and graphic design must always …

After a phone call a couple of weeks ago from a dentist friend (“an endodontist, to be clear,” he says), I got to thinking how hard it would be to publicize his line of work. He needs no help in gaining clients. This guy performs 25 root canals a week, compared to the general dentist …

Alert. Poke. Like. Blog. Update. Check-in. Friend. LinkedIn. Tweet. Chat. These are the simple, direct words of our interactive age that have taken the combination of noun and verb to a whole new level. Our experiences are something to parse out, break down and quantify, resulting in their becoming commoditized. We multitask and count the …

On Friday, April 29, 2011, H2 Central held a workshop at the Digital Marketing for Financial Services summit held at the Metropolitan Hotel Toronto. The following presentation details some of the challenges faced by the financial services industry and digital marketers alike.

Christine Saunders was given the honour of acting as chairperson for this year’s Digital Marketing for Financial Services Summit which was held at the Metropolitan Hotel Toronto from April 27 to April 29.  For those unable to attend, her insightful opening remarks on the state and future of Digital Marketing in Financial services are provided …