On Friday, April 29, 2011, H2 Central held a workshop at the Digital Marketing for Financial Services summit held at the Metropolitan Hotel Toronto. The following presentation details some of the challenges faced by the financial services industry and digital marketers alike.

Christine Saunders was given the honour of acting as chairperson for this year’s Digital Marketing for Financial Services Summit which was held at the Metropolitan Hotel Toronto from April 27 to April 29.  For those unable to attend, her insightful opening remarks on the state and future of Digital Marketing in Financial services are provided …

IIROC’s proposed changes are beginning to experience traction within the Canadian financial services community, as more and more companies are considering and preparing for the results of their consultation process. This is a great thing – there’s nothing better than dialogue about social media.

The Investment Industry Regulatory Organization of Canada (IIROC), a self-regulatory organization that oversees all investment dealers and trading activity on debt and equity marketplaces in Canada, has proposed new guidelines to govern how investment dealers advertise and communicate with clients on popular social media platforms (e.g. Facebook, Twitter, blogs, etc.).

Social media – the term conjures up images of teens and twenty-somethings connecting with friends and regularly updating their statuses. However, the social media landscape is changing and with it, a whole new demographic of users are revealing themselves – a demographic that financial institutions would love to capture. The Boomers, the Gen X’ers and …