(TORONTO, March 9, 2011) – H2 Central Marketing and Communications has just released its 2011 Annual Top 10 Interactive Marketing Trends: The Return to Hieroglyphics, predicting that rapid-fire, moving and punctuated visual and symbolic marketing will be the single biggest web trend of the year.

When was it, again, that we decided there could only be one winner? According to the Sunday edition of the New York Times, the new trend in the great leveling out of everyone’s self-esteem is at high school graduation. The stakes of college admissions, scholarships and prizes are so great that high school administrators are …

At an investment function the other week, I was literally pulled into a conversation where an obviously smart gentleman was saying to a few others that there were no good marketers left in Canada. Every marketing person he talked to said they marketed through referrals.  He thought that was just another way of saying, I …

A business based on referrals is highly-coveted and most would give anything for a business based on good recommendations. I see a number of issues emerging in the area of referrals that probably would make great dissertation topics for some business graduate student. But, until they get at it, let me outline a few observations …

Some people do well in recessions. Financial types like Warren Buffett, Benjamin Graham and Peter Lynch do extraordinarily well.  How do they do it? Let’s look at some of their maxims and see how their wisdom translates to marketing and communications.