Christine Saunders was given the honour of acting as chairperson for this year’s Digital Marketing for Financial Services Summit which was held at the Metropolitan Hotel Toronto from April 27 to April 29.  For those unable to attend, her insightful opening remarks on the state and future of Digital Marketing in Financial services are provided …

Facebook – one of the leading social networking platforms – has changed its face once again. Looking to improve user experience, Facebook reformatted its pages to make way for a fresh layout and added functionality. While the changes were slowly rolled out to several users through January and February, all organizations and users were required …

Just having a website is not enough any more. “Social media,” driven by Web 2.0 technologies, have changed the game. Just when you thought you were on top of your WWWs, the standard is changing. Websites used to present information, solicit feedback, and in ecommerce, engage transactions. Now that’s just table stakes.