On Friday, April 29, 2011, H2 Central held a workshop at the Digital Marketing for Financial Services summit held at the Metropolitan Hotel Toronto. The following presentation details some of the challenges faced by the financial services industry and digital marketers alike.

Whether or not it’s official, recession is now a central part of the public discourse. Stock market volatility and a steady stream of negative commentary will do what they’ve always done – instill fear and put people in a recession mindset. During these periods, people retreat as they become concerned about their jobs and income …