The Investment Industry Regulatory Organization of Canada (IIROC), a self-regulatory organization that oversees all investment dealers and trading activity on debt and equity marketplaces in Canada, has proposed new guidelines to govern how investment dealers advertise and communicate with clients on popular social media platforms (e.g. Facebook, Twitter, blogs, etc.). Read the rest of this entry »

Facebook – one of the leading social networking platforms – has changed its face once again. Looking to improve user experience, Facebook reformatted its pages to make way for a fresh layout and added functionality. While the changes were slowly rolled out to several users through January and February, all organizations and users were required to upgrade to the upgraded design on March 10th, 2011. Read the rest of this entry »

Marketers and business people around the world are crying out for help. They have just finished upgrading their websites with some slick Flash intro pieces, and now their IT folks are at it again – “Time to change,” they cry. “The next generation is here!” According to this group, HTML5 is the way to go – everything else is ancient history. Read the rest of this entry »

2011 ANNUAL TOP 10 INTERACTIVE MARKETING TRENDS:

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Sports public relations and reputation management has always been the Incredible Hulk to the Bruce Banner of other PR sectors. Because sports and its personalities are bigger, louder and full of hype, using sports as a case study in reputation management is rather like trying to be academic with a comic book. Read the rest of this entry »