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	<title>AGORA BLOG</title>
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	<link>http://www.h2central.ca/AgoraBlog</link>
	<description>H2 Central’s Blog for Marketing Commentary.</description>
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		<title>Privacy Matters</title>
		<link>http://www.h2central.ca/AgoraBlog/2013/06/privacy-matters/</link>
		<comments>http://www.h2central.ca/AgoraBlog/2013/06/privacy-matters/#comments</comments>
		<pubDate>Wed, 19 Jun 2013 13:13:43 +0000</pubDate>
		<dc:creator>Mark Dodick</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Canadian Marketing Association (CMA)]]></category>
		<category><![CDATA[Fighting Internet and Wireless Spam Act (FISA)]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.h2central.ca/AgoraBlog/?p=1613</guid>
		<description><![CDATA[It shouldn’t be a secret: privacy matters – a lot. Recently, a spate of revelations, accidental and/or intentional disclosures, and comments by public officials concerned about privacy incursions and protection have become a hot topic. These have included: leaks that the U.S. National Security Agency (NSA) has been collecting Internet and cellphone data on American ... ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Reaching Boomers – Advertising &amp; the Aging Brain</title>
		<link>http://www.h2central.ca/AgoraBlog/2013/06/reaching-boomers-%e2%80%93-advertising-the-aging-brain-2/</link>
		<comments>http://www.h2central.ca/AgoraBlog/2013/06/reaching-boomers-%e2%80%93-advertising-the-aging-brain-2/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 13:36:19 +0000</pubDate>
		<dc:creator>amccarthy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[baby boomers]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.h2central.ca/AgoraBlog/?p=1577</guid>
		<description><![CDATA[Recently, I attended a talk on the aging brain’s perception and processing of advertising by Michael Smith, PhD, MBA, who works in neurological research with Nielsen, a “global information and measurement company.” The insights are worth sharing. With the aging Boomer population tipping the demographic scales in future years, this trend can’t be ignored. Because, ... ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Admiring Margaret Thatcher</title>
		<link>http://www.h2central.ca/AgoraBlog/2013/04/admiring-margaret-thatcher/</link>
		<comments>http://www.h2central.ca/AgoraBlog/2013/04/admiring-margaret-thatcher/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 13:04:38 +0000</pubDate>
		<dc:creator>ehoyle</dc:creator>
				<category><![CDATA[News and Events]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[female empowerment]]></category>
		<category><![CDATA[generational change]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[leadership characteristics]]></category>

		<guid isPermaLink="false">http://www.h2central.ca/AgoraBlog/?p=1531</guid>
		<description><![CDATA[No matter what you think of Margaret Thatcher’s politics, we must pay the woman immense respect. She reached a top position when it was rare for a woman to do so. And, she did it through barriers that cannot be dismissed. For all the talk of North America’s equality and open access for women, Great ... ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Making Sense of Digital Marketing Metrics</title>
		<link>http://www.h2central.ca/AgoraBlog/2013/03/making-sense-of-digital-marketing-metrics/</link>
		<comments>http://www.h2central.ca/AgoraBlog/2013/03/making-sense-of-digital-marketing-metrics/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 13:07:07 +0000</pubDate>
		<dc:creator>Ragul Chari</dc:creator>
				<category><![CDATA[Interactive & Digital]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign Insights]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Metrics]]></category>

		<guid isPermaLink="false">http://www.h2central.ca/AgoraBlog/?p=1460</guid>
		<description><![CDATA[Whether you’re engaging in an email campaign, developing a micro-site or launching a mobile app, it’s essential that you take the time to define what success means with your marketing initiatives. Unlike traditional offline marketing, digital marketing provides a variety of tools to better assess the overall performance of your campaigns. However, with so many ... ]]></description>
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		<title>The Value of Taking Action</title>
		<link>http://www.h2central.ca/AgoraBlog/2013/03/the-value-of-taking-action/</link>
		<comments>http://www.h2central.ca/AgoraBlog/2013/03/the-value-of-taking-action/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 14:05:38 +0000</pubDate>
		<dc:creator>Mark Dodick</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.h2central.ca/AgoraBlog/?p=1392</guid>
		<description><![CDATA[Received the Twitter update on your mobile device yet? Apparently, the #sky is #falling (#again). Must be. Because it seems like many organizations and individuals are enshrining a wait-and-see outlook to the point that they’re making a habit of foregoing action. Recent coverage announced that 2013 will see the slowest increase in investment by businesses ... ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Michelangelo’s Inside/Out Strategy</title>
		<link>http://www.h2central.ca/AgoraBlog/2013/03/michelangelos-insideout-strategy/</link>
		<comments>http://www.h2central.ca/AgoraBlog/2013/03/michelangelos-insideout-strategy/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 14:10:59 +0000</pubDate>
		<dc:creator>ehoyle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Thought-Leadership]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[creative strategy]]></category>
		<category><![CDATA[macro influences]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[PEST]]></category>
		<category><![CDATA[SWOT]]></category>

		<guid isPermaLink="false">http://www.h2central.ca/AgoraBlog/?p=1419</guid>
		<description><![CDATA[“In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and action. I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it.” Michelangelo had an instructive approach to ... ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>6 Key Metrics to Help You Measure Social Media ROI</title>
		<link>http://www.h2central.ca/AgoraBlog/2013/02/where%e2%80%99s-my-roi/</link>
		<comments>http://www.h2central.ca/AgoraBlog/2013/02/where%e2%80%99s-my-roi/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 14:16:21 +0000</pubDate>
		<dc:creator>Dorcas Siwoku</dc:creator>
				<category><![CDATA[Interactive & Digital]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[h2 central]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROE]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.h2central.ca/AgoraBlog/?p=1364</guid>
		<description><![CDATA[It was labelled a trend and a fad that would slowly die off. But it’s still here and it’s growing daily, with new platforms popping up regularly. More and more companies are adding it to their communications “tool belt” and reaping the rewards of a new found media for interaction. If you haven’t already guessed, ... ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Success Was…or Failure Was…?</title>
		<link>http://www.h2central.ca/AgoraBlog/2013/01/success-was%e2%80%a6or-failure-was%e2%80%a6/</link>
		<comments>http://www.h2central.ca/AgoraBlog/2013/01/success-was%e2%80%a6or-failure-was%e2%80%a6/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 14:42:33 +0000</pubDate>
		<dc:creator>Mark Dodick</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[communications planning]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[scenario planning]]></category>

		<guid isPermaLink="false">http://www.h2central.ca/AgoraBlog/?p=1353</guid>
		<description><![CDATA[A distinguished professional communicator from a previous affiliation shared an insightful “formula” for planning and evaluating communications campaigns: “Success was… .” “Success was…” is a prompt. It calls on us to actively envision the future and project the desired outcome of communications initiatives in specific terms before they’re undertaken. It compels the use of informed ... ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GREAT Creative Begins With a Concise &amp; Relevant Brief</title>
		<link>http://www.h2central.ca/AgoraBlog/2013/01/great-creative-begins-with-a-concise-relevant-brief/</link>
		<comments>http://www.h2central.ca/AgoraBlog/2013/01/great-creative-begins-with-a-concise-relevant-brief/#comments</comments>
		<pubDate>Fri, 11 Jan 2013 15:26:57 +0000</pubDate>
		<dc:creator>Lise Snajdr</dc:creator>
				<category><![CDATA[Design Studio]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[H2 Central Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.h2central.ca/AgoraBlog/?p=1338</guid>
		<description><![CDATA[Just like food, books and music, design is subject to taste preferences: Everyone has an opinion. Aesthetics can be very personal – generating gut reactions that dictate whether someone “likes” or “dislikes” something. But when it comes to marketing and communications, “like” and “dislike” can be dangerous territory. Art direction and graphic design must always ... ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A 2013 Perfect PEST Storm: The Global Treaty on Telecommunications</title>
		<link>http://www.h2central.ca/AgoraBlog/2013/01/a-2013-perfect-pest-storm-the-global-treaty-on-telecommunications/</link>
		<comments>http://www.h2central.ca/AgoraBlog/2013/01/a-2013-perfect-pest-storm-the-global-treaty-on-telecommunications/#comments</comments>
		<pubDate>Tue, 08 Jan 2013 14:54:22 +0000</pubDate>
		<dc:creator>csaunders</dc:creator>
				<category><![CDATA[Thought-Leadership]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[international telecommunications union]]></category>
		<category><![CDATA[internet privacy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SPAM]]></category>

		<guid isPermaLink="false">http://www.h2central.ca/AgoraBlog/?p=1323</guid>
		<description><![CDATA[It’s a timely opportunity to offer some New Year’s predictions – from marketing trends to fashion and colour (Pantone has declared Emerald Green as the colour for 2013, by the way). The options are fun, sometimes trivial and often entertaining. But here’s a strategic predictor for your organization that everyone should be aware of. It ... ]]></description>
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		<slash:comments>1</slash:comments>
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