IIROC’s proposed changes are beginning to experience traction within the Canadian financial services community, as more and more companies are considering and preparing for the results of their consultation process. This is a great thing – there’s nothing better than dialogue about social media.

Sports public relations and reputation management has always been the Incredible Hulk to the Bruce Banner of other PR sectors. Because sports and its personalities are bigger, louder and full of hype, using sports as a case study in reputation management is rather like trying to be academic with a comic book.

At an investment function the other week, I was literally pulled into a conversation where an obviously smart gentleman was saying to a few others that there were no good marketers left in Canada. Every marketing person he talked to said they marketed through referrals.  He thought that was just another way of saying, I [...]

A few days ago, I talked about the power of satire as an agent of change, citing the anonymous twitterer using the social media platform to have a good laugh at BP. Now the satirist behind @BPGlobalPR has come out, under the pseudonym “Leroy Stick,” to post a manifesto outlining his/her rationale for the scorching [...]

A business based on referrals is highly-coveted and most would give anything for a business based on good recommendations. I see a number of issues emerging in the area of referrals that probably would make great dissertation topics for some business graduate student. But, until they get at it, let me outline a few observations [...]