Some people do well in recessions. Financial types like Warren Buffett, Benjamin Graham and Peter Lynch do extraordinarily well.  How do they do it? Let’s look at some of their maxims and see how their wisdom translates to marketing and communications.

Just having a website is not enough any more. “Social media,” driven by Web 2.0 technologies, have changed the game. Just when you thought you were on top of your WWWs, the standard is changing. Websites used to present information, solicit feedback, and in ecommerce, engage transactions. Now that’s just table stakes.

So there’s a lot of buzz about social media. Everyone’s Twittering, poking each other, LinkingIn and gathering around the water cooler to talk about Tina Fey playing Sarah Palin – not because they watched it on SNL live, but from the NBC.com videos everyone watched in the office that morning. Facebook lets you write on …

Whether or not it’s official, recession is now a central part of the public discourse. Stock market volatility and a steady stream of negative commentary will do what they’ve always done – instill fear and put people in a recession mindset. During these periods, people retreat as they become concerned about their jobs and income …

Interactive Marketing (IM) can provide real-time, quantitative insight into your customers’ mindset and relationship with you. Customers can behave erratically in turbulent times. If customers start to disengage, analytics enable marketers to react very quickly. IM and analytics are ideally suited to reaching your audience quickly and without great expense.