She reached a top position when it was rare for a woman to do so. And, she did it through barriers that cannot be dismissed. For all the talk of North America’s equality and open access for women, Great Britain, India (Indira Ghandi) and Israel (Golda Meir) all beat us to electing a woman to top office. (In fairness, Canada elected Kim Campbell who might have been more novelty than substance.) Read the rest of this entry »
Whether you’re engaging in an email campaign, developing a micro-site or launching a mobile app, it’s essential that you take the time to define what success means with your marketing initiatives. Unlike traditional offline marketing, digital marketing provides a variety of tools to better assess the overall performance of your campaigns.
However, with so many ways to measure results, choosing the right one(s) can sometimes be a confusing process for those just getting started in digital marketing. Here are three ways to effectively measure the success and performance of your digital marketing campaigns:
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Must be. Because it seems like many organizations and individuals are enshrining a wait-and-see outlook to the point that they’re making a habit of foregoing action. Recent coverage announced that 2013 will see the slowest increase in investment by businesses in Canada (1.7 per cent) since the 2009 economic meltdown. So clearly this isn’t an isolated phenomenon but, if the data holds true, an indication of a widespread wave with unfavourable consequences. Read the rest of this entry »
“In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and action. I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it.”
Michelangelo had an instructive approach to his statues that reminds us of how critical it is to think inside/out. We tend to think outside/in. We live in an instant and spinning news cycle world, and that draws us into an obsession with macro events. We seek instruction from outside and trust these forces to inform our decisions and confirm them. But by definition, external factors are uncontrollable, so right away we abdicate our strategic and creative abilities – if we don’t balance our approach with some inside/out thinking. Read the rest of this entry »
It was labelled a trend and a fad that would slowly die off. But it’s still here and it’s growing daily, with new platforms popping up regularly. More and more companies are adding it to their communications “tool belt” and reaping the rewards of a new found media for interaction.
If you haven’t already guessed, I’m talking about good ol’ social media. Though social media is no longer considered “new” in the communications world, it’s constantly evolving and still trying to find its place in the business world. Some industries have accepted and integrated social media in all areas of business, while others are treading lightly or downright ignoring it. Read the rest of this entry »