Technology and innovation can seem to come at you in a constant stream – so fast that it can be difficult to separate what’s important from the bravado.

For businesses that are not on the bleeding edge of technology and marketing innovation, but want to understand how to stay current with their customers, online behaviours and interactive comfort zones, H2 has published its annual 2011 Top 10 Trends of Interactive Marketing. Read the rest of this entry »

New AODA legislation demands that your businesses develop policies to make services more attainable by your customer base. Whatever the reason, you may need to ensure that your business and customer services are as accessible as possible to disabled customers. Read the rest of this entry »

On Friday, April 29, 2011, H2 Central held a workshop at the Digital Marketing for Financial Services summit held at the Metropolitan Hotel Toronto. The following presentation details some of the challenges faced by the financial services industry and digital marketers alike. Read the rest of this entry »

Christine Saunders was given the honour of acting as chairperson for this year’s Digital Marketing for Financial Services Summit which was held at the Metropolitan Hotel Toronto from April 27 to April 29.  For those unable to attend, her insightful opening remarks on the state and future of Digital Marketing in Financial services are provided below: Read the rest of this entry »

IIROC’s proposed changes are beginning to experience traction within the Canadian financial services community, as more and more companies are considering and preparing for the results of their consultation process. This is a great thing – there’s nothing better than dialogue about social media. Read the rest of this entry »